Let's wear the No More Plastic pin the symbol for the wave of change we seek, bringing awareness about the impact of plastic pollution.
With this pin, we launched a digital campaign entitled #BETHEGENERATIONOFCHANGE, 
inviting people to join the movement and make a real difference in supporting the No More Plastic actions: public awareness campaigns, the research and development of alternatives solutions to the single-use plastic.
 
This pin was customized with the Artistic Director of Zadig & Voltaire, Cecilia Bönström, to support this wave of change.
 
Our turtle has an unusual shape, caused by a 6-pack squeezing its shell as it grew. Plastic pollution, from discarded fishing nets to bottles and plastic bags, to tiny micro plastics almost invisible to the naked eye, are impacting marine creatures by the millions. Our turtle is an ambassador for the marine life struggling to survive in a sea of plastic and a symbol for the BAN OF SINGLE USE plastic.
We must act now if we don't want to have more plastic than fish in the ocean one day.
We are the solution. 
 
All the proceeds will go to No More Plastic public awareness campaigns, the research and development of alternatives solutions to the single-use plastic.
 
#BETHEGENERATIONOFCHANGE